Create
Conceptualize
Communicate
 

The Challenge:

To honor Asian Pacific Heritage Month, ETS requested a full color poster to inform and excite employees about a lunchtime event showcasing the cultural aspects of a handful of Asian Pacific cultures.

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The Solution:

In order to create an engaging and memorable poster, the designer and I struck a balance between informative copy and visually appealing design.

 

With minimum copy focusing on the most exciting aspects of each cultural experience -- along with the use of beautiful colors and imagery -- we captured employees' attention and encouraged them to explore further. 

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This poster won a Graphic Design USA Inhouse Design Award. ​